It's warm, it's sweet, it's loud, and I love it. I understand the comparison to BR540, but in a side by side I thought they were noticeably different. They're cousins, perhaps. It has the burnt sugar/synthetic amber thing going on but I think the implementation of the saffron was different. To my nose it is more citric than BR540, and there's definitely a noticeable added floral note in Instant Crush. Factor in the price difference between the 2. It is unapologetically synthetic. I personally love this on a man or a woman. Lasts forever and you will go noseblind to it long before anyone around you does. I am a weirdo that enjoys this one in the heat, but conventional wisdom would put this one down as a cold weather fragrance.

Written by OC Nose on July 27, 2026

This is a confusing fragrance. It smelled similar to BR540, but it developed fruity notes, almost cherries, after a few weeks. There's nothing in the notes that suggests it should smell sweet. Nevertheless, I love it now.

Written by Peony on June 25, 2026

I love this fragrance. It is very similar of Baccarat Rouge 540, but with a little bit of lemon. And it lasts forever!! And it’s being a great experience buying with Fragrancenet. It is by far the best place to buy! I totally recommend!! ❤️

Written by Alice on June 01, 2026

Very attractive fragrance. It smells strong and very clean. The presence of saffron is very recognizable. I truly recommend it to use. But be advised that it is not for a blind purchase.

Written by Darit C on May 13, 2026