Say hello to summer warmth any day of the year with Reaction by Kenneth Cole. Introduced in 2004, Reaction for men is a bright explosion of scents in which grapefruit and mandarin combine with crisp green apple and melon rind, all infused in the warmth of musk and patchouli. This refreshing, masculine scent is the ideal cologne for the casual spirit. Rejuvenate yourself for your weekly errand run or weekend sightseeing with a light application to your neck.